ORA Land has unveiled BluBay, a 60-acre luxury plotted development in Karjat, Maharashtra, designed for buyers interested in second homes, villa plots, and lifestyle investments within the growing Mumbai Metropolitan Region. This project is part of an infrastructure boom in the Mumbai 3.0 corridor, which includes significant undertakings like the Mumbai Trans Harbour Link, Navi Mumbai International Airport, Panvel-Karjat Rail Corridor, and Navi Mumbai Metro expansion. These developments are set to enhance connectivity between Mumbai and its emerging surrounding areas.
Karjat is becoming increasingly popular among second-home buyers and investors due to its proximity to Mumbai, attractive natural environment, and lower entry costs compared to established Mumbai markets. BluBay plans to offer 325 premium villa plots, a 35,000-square-foot clubhouse, more than 60 lifestyle amenities, and a 60,000-square-foot lagoon. The project embodies ORA Group’s “#T60Life” concept, promoting a lifestyle destination approximately 60 minutes from Mumbai.
The company is actively marketing this development to Non-Resident Indians (NRIs) in the Gulf Cooperation Council (GCC) region, where Indian real estate remains a significant investment option. ORA Land notes a growing trend among buyers seeking developments that offer long-term property value combined with recreational, wellness, and nature-focused amenities. Unnati Varma, Director of ORA Land by ORA Group, highlighted that the evolving infrastructure in the Mumbai region is shifting how NRIs perceive property opportunities, with a growing interest in emerging destinations that offer both connectivity and lifestyle advantages.
BluBay has also gained prominence through a collaboration with Indian cricketer Suryakumar Yadav, who acts as the brand ambassador for the #T60Life campaign. This campaign emphasizes themes of wellness, balance, and lifestyle. ORA Land believes that Karjat’s strategic location within the developing Mumbai 3.0 corridor will enhance its desirability among buyers seeking residential and second-home options outside the established locales of Mumbai.
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